‘Aha!’ Entrepreneur Series

‘Aha!’ is a new avenue on gregbeazley.com that aims to meet and explore local entrepreneurs to uncover who they are, how they discovered their Aha! moment, and why they decided to take the plunge and start their epic journey of challenges, rewards and ultimate freedom.



I am pleased to welcome Andrew Baietta as the first guest for the ‘Aha!’ Entrepreneur Series.

Andrew is the CEO and Founder of SeeMee Social Pty. Ltd., the company behind the mobile app, PASH, a new social networking tool for men to connect with other men in their local area.

The app’s unique selling proposition is the fresh profile photos which expire every 30 days and must be retaken to keep the app more ‘real’. PASH is all about authenticity – ‘Real profiles, current pics’.

PASH Quote Andrew Baietta

How did you get the idea for PASH?

“I was using Grindr and Snapchat at the same time one day and I wondered to myself what it would be like if the guys on Grindr were forced somehow to take current pictures while they chat, similar to Snapchat. That’s when I had the idea. I couldn’t stop thinking about it.”

What inspired you to take action?

As soon as the idea appeared Andrew knew it was the idea he’d been waiting to have for a long time. It was his Aha! moment.

“I’ve always wanted to have my own business. I’ve always wanted to be an entrepreneur. I tried a couple of things in the past, but I had recently come to the realisation that I wasn’t just going to be able to sit there and brainstorm my idea – I realised that it was just going to come to me one day.”

“My original plan was to buy an apartment, but I knew that if I did that I would be in a huge amount of debt and not be able to afford to do something if I come up with the idea. So, instead of doing that, I decided to take all the money I would’ve invested into an apartment and bank it for that Aha! moment.”

In the process, Andrew read a lot about Richard Branson and how he followed the philosophy of reinventing things. The premise being, why invent something new when you can improve on something that someone else has already done.

“I’ve been setting myself up in my life to take advantage of an idea once I had it [and this] idea felt right. Once I kept looking into it, it just kept feeling right.”

“My mum would always tell me to just relax because the idea will come.”

“I started setting up my life to succeed once I had the idea. I promised myself that I would have the idea one day and I started planning for the idea, even though I didn’t know what it was.”

“There are so many people who have great ideas, but when they finally have the idea they get scared by the obstacles, so I tried to eliminate that by planning ahead.”

What research did you do (if any) to ensure your idea was feasible?

  • Talked to friends
  • Ran an online survey via friends
  • Strategically asked questions without expressing the idea, like, what things didn’t they like about their current apps? The consensus was fake pictures and old pictures were one of the biggest dislikes
  • Other research was used as validation rather than formulating the proposition


What have been the Top 5 Challenges you have faced along the way?

  1. Trusting others with my ideas – not just for protection, but in not knowing the skills such as development. they could build and sell a competitor.
  2. Juggling a day job while supporting and building the idea.
  3. Harnessing people’s feedback rather than taking it as criticism. Learning how to interpret opinions in the right way so not to get disheartened and learn how best to improve the app.
  4. Sleepless nights – excited with the potential and worries about facing challenges.
  5. Having to suspend the app temporarily and deal with some Developer disagreements. The app initially launched as SeeMee in 2013, but the app has since been renamed, re-branded and relaunched as PASH in 2014 after those disputed were finalised.

What have been the Top 5 Rewards you have faced along the way?

  1. Feeling like I’ve finally got the idea. I couldn’t sleep due to the excitement. I was physically excited.
  2. The prospect of being able to fulfill all of my dreams and being my own boss. It’s more within reach now.
  3. The response and reassurance from people has been really positive. People being receptive and believing in my idea.
  4. I have had to learn to be more patient, this year-long process has taught me that good things come to those who wait and work hard.
  5. I have built some great relationships during the last year with people who want to invest in my business, their belief in me has really boosted my confidence.

What 3 lessons would you have to help others trying to find their path?

  1. Don’t force it, get to know yourself, what you’re passionate about and what your values are, the idea will come!
  2. Listen to people’s advice. There is so much to learn, be open to what others have to say even if you don’t think you agree at first.
  3. Whatever you have to do mentally, practically, financially to set yourself up in the future. Start putting it into place early.


It’s seems quite apparent from conducting the interview that Andrew is one very passionate and ambitious entrepreneur. Strict on being optimistic, having an open mind and naturally seeing the humorous side of things, Andrew is convinced he’s onto a winner with his PASH app. And rightly so. Even before PASH is set to relaunch, the Facebook Page has already accumulated more than 1,000 followers and is growing daily.


Download on the App Store

PASH will be available on Android soon.


Like, Follow and Share:

Facebook: https://www.facebook.com/thepashapp

Instagram: http://instagram.com/pash_app

Twitter: http://www.twitter.com/pash_app

Interwebs: http://www.pash-app.com/

Blog: http://www.pash-app.com/the-blog/


PASH is a proud supporter of Surfers In A Dress.

PASH App and Surfers In A Dress Partner Logo