What is Marketing Automation and Big Data?
Your Big Data is all of the response and activity generated by your digital marketing efforts. The problem is, how do you integrate all of that data in order to make more effective marketing decisions? In this presentation, I look at best practice in marketing automation and how to better nurture leads through the sales funnel / customer lifecycle model.
I developed this presentation for Mumbrella’s Digital School. Presented on Monday 10th March 2014.