How many times have you heard someone new to promoting their business online say “How do I get number one on Google”?
At its simplest level, if you are producing fresh, relevant and keyword-rich content on a regular basis, then you stand a VERY good chance of climbing up the Google ladder.
Focus on this core point and you’ll do well. BUT (and there’s usually a ‘but’ with things like this), there are hundreds (if not more) of different factors that influence Google’s decision to rank you appropriately. Since there’s so much to think about when delving into the science of Google’s page rank system, I thought it would be useful to share one of the most thorough Infographics about the topic. If not for your reading pleasure (or perhaps boredom), it should act as a useful resource to refer back to, the next time you’re creating content or developing a website. To make it easier to digest, I’ve pulled out what I believe are the 15 most important/interesting Factors to consider about how to rank in Google.
At a top level, the infographic covers the following areas:
My 15 key take-outs from Google’s 200 Ranking Factors:
1. KEYWORD IN TITLE TAG:
Title tag is a webpage’s second more important piece of content (besides the content of the page) and therefore sends a strong relevancy signal.
2. OUTBOUND LINK QUALITY:
Many SEOs think that linking out to authority sites helps send trust signals to Google. In my opinion, this might be true, but only in moderation. If you link out to too many high-authority sites, Google is likely to penalise you. I’d recommend always linking out to a variety of low-authority and high-authority sites for the best result.
3. KEYWORD WORD ORDER:
An exact match of a searcher’s keyword in a page’s content will generally rank better than the same keyword phrase in a different order. For example, a page optimised for the phrase “bread making techniques” will rank better than a page optimised for “techniques for making bread”.
4. SYNDICATED CONTENT:
Is the content on the page original? If it’s scraped or copied from an indexed page it won’t rank as well as the original or end up in their Supplemental Index. One thought around this is that if you syndicate content but your site holds greater pagerank (PR) authority and you achieve better traffic inflows to that content, then you will potentially out-rank the original.
5. SITE UPDATES:
How often a site is updated – and especially when new content is added to the site – is a site-wide freshness factor. In other words, if you keep your site fresh with new content Google will like you more.
6. TERMS OF SERVICE AND PRIVACY PAGES:
These two pages help tell Google that a site is a trustworthy member of the internet. This one was news to me, but it makes sense… add to the To Do list 🙂
7. MOBILE OPTIMISED:
Google’s official stance on mobile is to create a responsive site. It’s likely that responsive sites get an edge in searches from a mobile device. This goes without saying how important this is for your online presence. Being optimised for mobile devices forms a large factor not just in pagerank, but also in your customer’s user experience and likeliness to purchase from you over someone else that has a mobile optimised site. If your site isn’t optimised for mobile – sort it out already!!!
Google owns YouTube, so naturally its beneficial to them when you link its content on your site. And, if you are creating video content on YouTube, even better! Kudos to you!
9. # OF LINKING ROOT DOMAINS AND PAGES:
The number of referring domains is one of the most important ranking factors in Google’s algorithm, as is the total number of linking pages – even if some are on the same domain.
10. LINK LOCATION IN CONTENT:
Links in the beginning of a piece of content carry slight more weight than links placed at the end of the content. This makes sense, since you are more likely to click on some links in a post than others. For example, a BUY NOW link that’s positioned in the middle of the page is more likely to be clicked than a social icon for the Author of the content.
11. KEYWORDS IN TITLE:
This might be an obvious one, but Google gives EXTRA love to links on pages that contain your page’s keyword in the title.
Special Algorithm Rules
12. GOOGLE+ CIRCLES:
Google shows higher results for authors and sites that you’ve added to your Google Plus Circles. What this means is DON’T IGNORE GOOGLE PLUS! It’s vital to your pagerank now and it will continually get more important as Google Plus grows and social recommendations start appearing as a major ranking factor. Get yourself verified Google+ Authorship!
13. IMAGE RESULTS:
Don’t forget that the images you use on your site/blog are just as important as the text. My tip is when you’re adding images, always name the file name with the keyword or phrase separated with hyphens, so Google can read the words easier. Secondly, always add title and alt tags to your images that include the keyword of your post or what the image is. This will help Google recognise what the image is and list it in search results more effectively.
14. NUMBER OF FACEBOOK LIKES:
Remember that Facebook is a closed site, so Google can’t see the data it captures. Therefore, even though the number of Likes will improve the rank within Facebook (which is good!), it is highly unlikely it does anything to your pagerank on Google.
15. PINTEREST PINS:
Pinterest, like any other Social Network (eg Reddit, StumbleUpon, Digg, etc.) will undoubtedly have a positive impact on your pagerank if people are sharing your content. Google would see it as a high-quality backlink, since those social networks have high-authority.
And finally, if you’ve just launched a new website, make sure you submit the URL to Google – http://www.google.com/submityourcontent/. This will tell Google that a new website exists and will prioritise the spiders to crawl your site sooner, and consequently start ranking your site on search listings.
Getting ranked on Google isn’t as easy as it may seem, but I’d suggest you simply put yourself in the visitor’s shoes and ask questions such as:
What content would they like to see?
What can I offer them that delivers value?
Where would they likely click or take the next logical step after consuming your content?
If you can answer these questions well, then Google will recognise that you are legitimately adding value and rank you higher.
Need more convincing? Here’s an excellent ebook called “The Perfect Backlink“, which explains all of the key factors that influence Google PageRank in excellent laymen’s terms. It was written by Ed Dale and his team at Immediate Edge. Ed Dale is one of my Internet Marketing heroes and one of the reasons why I work in the industry today. He’s the smarts behind The Thirty-Day Challenge (now known as The Challenge), which is a free online course where you discover how to make your first $1 online in just thirty days.
So there you go, 15 Important Factors About How To Rank On Google (and some). I hope you have learned something and feel better armed with what’s required to get your site ranked high on Google. Of course, if you have any questions or thoughts about Google’s Ranking Factors, I’d love to discuss them with you and get your ideas. Add a comment below or connect with me on one of my social networks.