This post is a little over-due, I know. But, now that I’m in planning mode for this year’s Surfers In A Dress event at Bondi Beach (For One Girl’s Do It In A Dress campaign), I figured it would be worthwhile providing an overview and reflecting on the success of last year’s event.

Let me give you some context, in case you’re not familiar with what all this ‘surfing in a dress’ stuff is all about.



For a number of years now, I have been an avid supporter of the charity One Girl, an organisation who aim to provide education scholarships to young girls in Sierra Leone, Africa. Since 2011, One Girl have been running an awareness and donation drive during the month of October called Do It In A Dress, where supporters have the opportunity to wear a school dress for the charity’s cause. You can do anything you choose in a school dress, but the idea is to spread the message of the cause and hopefully raise a few dollars to provide some much-needed girls in Sierra Leone a chance at receiving a school education.

It’s empowering. It’s a good cause. And it’s down-right fun!


So, last year I decided I wanted to create an event of my own to support the cause. Since I am a keen surfer and have a large group of surfing buddies, I thought it would be a great idea for all of us to chuck on a school dress and go surfing at Bondi Beach.

Having only come back from a big surf trip in Indonesia, I literally had three and half weeks to organise the event and get as many people as I could to turn up.

I was fortunate to have the support of David Dixon and Chantelle Baxter, founders of One Girl, put me in contact with their PR agency who were willing to help secure a reporter from the Sydney Morning Herald to attend the event and capture the moments.

DoItInADress - Surfers In A Dress - SMH - Search Results

The Results

To put it simply, I was absolutely chuffed with the turn-out. The total count came to 45 people and collectively, we raised over $5,000! That’s approximately 20 girls in school for a whole year!! Not bad for a first time event, I reckon.

But, this event wouldn’t have been a success if it weren’t for a few key people and organisations:

And to top it all off, we made it into the Sydney Morning Herald and The Age, Melbourne. See below for the full story…

The Photos


Surfers In A Dress 3

Greg Beazley and Si Muddell - SurfersInADress

Surfers In A Dress 1

Surfers In A Dress 2

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The Press

Here’s a snapshot of the article from the SMH:


What’s Next?

As mentioned at the start, I am planning another Surfers In A Dress event in October 2013. The goal this year is to attract more than 100 people to the event and raise over $5,000, collectively. With the momentum that last year’s event had, plus the benefit of more pre-planning time up my sleeve, I think this goal is more than achievable.

But, the other part of the objective is to increase awareness of the cause and event, so that it becomes better known as an annual fixture event at Bondi Beach.

I’d like to team up with the SheSurfs group based in Manly, who ran their own event last year.

I’d also like to leverage my skills in digital marketing and social media to attract social media influencers to endorse the event.

Having a plug-in Aquabumps, Frothers, Sprout Daily and Salt Motion surf newsletters would be hugely positive.

And encouraging the Sydney Morning Herald or even Channel 7’s Sunrise crew to attend would be absolutely amazing.



Want to help?

I’m going to strive to make sure this goal is achieved. If you would like to be involved or show your support in any way, please fill out the form below or contact me via one of my social networks.

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