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GregBeazley‘s insight:

If you ever wanted to know whether any business has been successful on Twitter, then here is three out of what is a comprehensive list of case studies that will help prove that success is achievable. Click here for the full list of Case Studies, written by Kyle Lacy back in 2010.


1. Dell Outlet

Dell Outlet doesn’t have the time to hire an agency and develop an ad campaign. Instead, the company turns Internet marketing using tools like Twitter. The company started to use Twitter to push information out and soon found out that people were interested in talking. Twitter is good source for not only raising awareness on deals but to interact with customers. The company offers post exclusively on Twitter and makes sure to use twitter only a few times a week to avoid spamming their followers. They also use tracking URLs to determine what users find most appealing. Last but not least. The company found that the Twitter deals do increase sales. Dell Outlet has booked more than $3 million in revenue which can be attributable to its Twitter posts. In addition, the division has done research showing that the overall awareness of the outlet has grown, too.


2. JetBlue

JetBlue was among the first corporate companies to join Twitter in 2007. Now in 2010 JetBlue has nearly a million followers and is often cited as an example of small corporate twittering. It’s goal when joining Twitter was to simply, help customers. They eventually found out what the dos and don’ts were for their customers. How did they do this? By asking. The company found that customer service tweets generated more followers and replies. When tweeting about a press release they found no response. JetBlue then began asking question in order to find out what the customers wanted. This approach has made them quite successful. JetBlue tore downs the wall between the customer and the brand by implementing what was to be just an experiment, Twitter.


3. Teusnerwine

Teusner Wines, is a boutique winery located in Australia and has only three employees. One of the three employees, Dave Brooks, sales and marketing director, noticed that Lance Armstrong was on Twitter. Brooks soon joined and started following Armstrong. He started to think that Twitter would be a good tool to tell people about the winery, in hindsight he was right. To get started he searched for wine-related terms. When he found influential and relevant users he followed them and eventually started conversations related to the business. He has since grown the following and makes a point to send personal thank you messages to customers. His mentality is to build relationship which can’t be done by simply selling a product. Since using Twitter, Brooks has seen more people coming to the winery for tours, more traffic to the website and numerous people in the United States and Canada asking where they can find the Teusner Wines. His focus is on the customers not the numbers.


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