Over 9 years’ marketing experience, I currently lead the implementation of marketing automation across the country for News Corp Australia. As Head of Marketing Automation and a Marketo Certified Consultant, my primary focus is developing and managing lead generation, lead management, customer lifecycle and sales strategies for the Advertising Sales division (Direct Sales and Field Sales).
Since being at News Corp Australia my team has driven many successes, such as:
- Implementing over 900 automated lifecycle campaigns for Direct Sales and turning Marketo into the backbone of revenue generation for Direct Sales
- Implementing Marketo two-way SMS
- For event check-ins; making the check-in process seamless and less resource intensive, and
- Into the customer lifecycle for Direct Sales, proving SMS is 7x more effective at driving conversions than email, and
- Won the PANPA National Trade Campaign of the Year for 2015, and
- 2016 Marketo Revvie Awards Finalist for Marketing Team of the Year, Enterprise