Profile
Summary
Whilst completely refreshing the collateral suite, I implemented an initiative to produce and oversee the development of an iPad app for the Business Sales team. The app enables them to access all current sales collateral at their fingertips to present to customers, with the ability to email the brochure PDFs directly. This not only means that the Business Sales team are now always prepared with the necessary information and collateral but it provides greater customer experience and drastically improved print cost efficiencies.
During my 2 years at Mark and M&C Saatchi I oversaw a huge amount of work; project managing and producing a variety of integrated digital and direct advertising campaigns. My role focused on determining the strategic and creative direction through to production delivery and reporting for Optus and several other clients. In addition to this, I oversaw the creation of the website for Mark, the digital arm of M&C Saatchi, which entailed liaising with many of the agency staff from the Managing Director to less than obliging copywriters!
Prior to my role at M&C Saatchi I held the position of Event Coordinator at Thomson Street events management company. This was my first role after completing my double degree in Commerce and Marketing at the University of South Australia and marked the start of my career and life in Sydney.
Experience
- Apr 2012 - PresentCustomer Success Manager / Datarati Pty LimitedMarketing Consultant assisting clients such as Google and Toyota with data-driven Marketing Automation and Revenue Performance Management services.
- Jul 2010 - PresentBusiness Collateral & Online Marketing Manager / Vodafone Hutchison Australia- Managed the creation of the entire suite of Business Collateral with agency partners. - Conceptualised and oversaw the development of an iPad app for the Business Sales team to enable all collateral to be synced with the intranet, downloaded and shared from the device. - Managed the overhaul and complete relaunch of the Vodafone Business website (vodafone.com.au/business).
- Jun 2008 - PresentDigital Account Manager / M&C SaatchiManaging the online advertising for Optus Online Sales Channel, My Account and Social Media.
- Jun 2008 - PresentDigital & Direct Account Executive / M&C Saatchi
- Jun 2008 - PresentDigital & Direct Account Executive / Mark.
- Nov 2007 - PresentEvent Coordinator / Thomson Street- Arranged and coordinated large scale events and productions for clients such as Myer, ghd and Mercedes. - Managed event staff - Managed daily financials
Education
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2004 - 2007University of South AustraliaBachelor in Management (Marketing)
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2004 - 2007University of South AustraliaBachelor in Commerce
Updates
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BRILLIANT: Check out iTranslate Voice, the magical voice to voice translator app: http://t.co/W3R38Fet
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SURF VID: of Sydney a week ago. Big and nice! http://t.co/FJfXScWB
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Greg meets Tex [pic] — http://t.co/fwfv0yZK
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GOODMORNING: http://t.co/ZuVKAjgL
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Happy Friday! (at Good Life) — http://t.co/Wi5JOYzP
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FACEBOOK: For Average Investors, Long Odds on a Big Facebook Payday: http://t.co/4gf9myC0
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Hippin and a hoppin ♫ Rebel Rouser by Duane Eddy (with Amber at Small Street Mansion) — http://t.co/spC2yBhC
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I have just entered this cool competiton. Check it out. http://t.co/7Y9Tau0M via @ASOS
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Marketo training (at Kaplan Professional) — http://t.co/xFjF9Oz2
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Talkin bout the future of TV over a Mint choc. #random (with Simon at @MaxBrenner) — http://t.co/DYrqxnhP
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@willscullypower: might be useful RT @RWW: Giving iPad PowerPoint Presentations Just Got a Lot Better http://t.co/dh9q6OOT
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PRESENTATION: Game Changing Marketing and Sales Strategies to Accelerate Growth in your company - @Datarati (Marketing Automation,...
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Excellent Analytics Tips #20: Measuring Digital "Brand Strength" - Occam's Razor by Avinash Kaushik http://t.co/jt5E913y
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Lead Qualification: Stop generating leads and start generating revenue http://t.co/N2ARfLfV #Datarati
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My Top 3 #lastfm Artists: Boy & Bear (53), Karnivool (18) & Bob Marley & The Wailers (15) #music http://t.co/MZxLGixy
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I MUST: Do Whatever It Takes http://t.co/hiFVLv1W via @zite
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WATCH OUT GOOGLE: Come iOS 6, Apple Will Reportedly Kiss Google Maps Goodbye http://t.co/lXa4TDn4 via @zite
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And watch how Apple will win the TV market: Begun, The Retina Wars Have http://t.co/cDBzASjY via @zite
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COOL: RT @mashable: 5 tech startups trying to make the world a better place - http://t.co/9nt6hvaU
Photos
Recent tracks
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Better Off Alone by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}91 minutes ago
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Anyday Anyhow by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}99 minutes ago
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Gone Tomorrow by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}102 minutes ago
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Choke by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}107 minutes ago
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All The Time by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}109 minutes ago
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Boltcutter by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}112 minutes ago
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Hideaway by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}2 hours ago
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Drugs Don't Work by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}2 hours ago
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Drugs Don't Work by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}2 hours ago
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Make It Happen by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}2 hours ago
Top artists
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Belief by John Mayer122 plays
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Animal by Miike Snow49 plays
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He Won't Go by Adele49 plays
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Posts
| The Dress |
I'm scared, but it'll be worth it.
I'm doing this to support a charity I care for called One Girl.
The BBQ is happening around 12pm on Friday 18th November at the Vodafone Head Office, 40 Mount Street, North Sydney.
I'll post the pics on my Facebook after the event.
Cheers,
Greg
PS: Thanks to Lisa Messenger of The Messenger Group for donating the dress. I'm not sure if I'll fit into it yet, but that makes it more of a challenge!
PPS: Here's the link again for donations: http://doitinadress.com/gregbeazley
Brings back memories of The Prince Albert Hotel.
Changin Emily by Special PatrolChangin Emily
Here's some other classics:
Benny Bucket has had one dream his whole life: to play the guitar. Seeing life through a green bucket makes this dream hard to pursue. However, once Benny befriended Johnny Milk Crate he unlocked a whole new world of inspiration...
If you want to find out Jose Pasillas's drum set and cymbal set up, check this out and have a go at the cymbal builder yourself: http://www.drumsetcymbalsblog.com/drum-set-cymbals/sabian-cymbals-set-up-builder
I use SABIAN cymbals, just like Jose Pasillas II. My favourite type of cymbals at the moment are SABIAN AAX. You can get a sweet deal from zZounds on a SABIAN AAX Cymbal Pack (which I wish I got) for under $700. That's heaps cheaper than what I paid when I bought my set-up.
One of the best bands at Falls Festival 2010. They're gonna do big things this year. Keep your eye out!
Here's their myspace: http://www.myspace.com/bigscaryband
Don't forget to vote for them in the Triple J Hottest 100: http://www.abc.net.au/triplej/hottest100/10/vote/default.htm
Young racers don't listen to road safety advertising. So Ogilvy Auckland created this unique campaign to directly target them in Waitakere City.
Check it out. It's worth the watch.
I wish I was there :(
If this isn't SoHotRightNow! then I don't know what is.
Advertising at its best.
Ok, so this not the usual post, but it's certainly SoHotRightNow!
Gymnast Damien Walters pushes free-running to the limit, tumbling and flipping off buildings and cars with seeming ease.
Check it out!
The payment method uses a modifies microSD card with a near-field communications (NFC) chip inside. Because the iPhone doesn't yet feature a microSD slot, the card has to unfortunately sit in a case that powers the chip to make payments. In2Pay would simply work by holding your iPhone up to a compatible reader and making a transaction.
The basic idea is good but it makes me wonder about the security of ensuring someone has actually paid for the item or made the transaction. Imagine you could just walk into a shop pretend to scan something in action of purchasing it and proceed to walk out. Meanwhile the shopkeeper would be left questioning what just happened? I guess to solve this there would need to be some sort of magnetic strip or attached to raise an alarm if an item was stolen. Regardless, if Visa have backed the idea, I'm sure they have thought long and hard about the pros and cons and how to overcome instances like this.
The other side to this is that despite In2Pay aiming to free you from carrying a wallet and allowing you do everything with your phone is that:
- Is it more convenient than a wallet if in order to use the service it requires carrying a case for the microSD? The video below seems pretty convincing.
- Assuming that In2Pay would be connected directly to a Visa card, would there be an opportunity to connect it to your bank (direct debit) or your phone bill?
- If bank, fine.
- If phone bill, how will this affect mobile carrier's ability to pay for the goods in advance? Will this be an opportunity for the Telco to charge the consumer credit card fees to purchases?
- When would the supplier of goods receive their funds?
And I agree with Wired with the thought that soon, almost all payments will be made using mobile phones, even the ones that involve paying your friend back that dollar he owes you.
But, one thing to always be mindful of - just don’t lose that phone!
Copywriter, Gavin Chimes from M&C Saatchi / Mark Sydney created this intriguing ad called "Water Pistol" for WaterAid as part of the Cannes Young Lions Ad Contest 2010.
Check it out and show your support by sharing or rating it!
Follow Gavin Chimes on Twitter.
Subscribe to his YouTube channel.
I've always been told by internet marketing gurus that "content is king" and it seems many companies out there are starting to broaden the accessibility of content on demand.
- Telstra are creating IPTV partnerships with LG and Samsung so customers can stream BigPond movies for free. They've also launched the T-Box: a set-top box that links into the BigPond content network and most recently, the T-Hub, which also aims to drive content (like Social Networking, News, Weather, Music etc.) through a fixed line home phone touch-screen interface.
- Verizon have also been pushing their FiOS TV, delivering TV and movie content through fast fiber-optic cable.
- iiNet are soon to be on the content bandwagon when they launch FetchTV, which also delivers TV and movies through an internet connection.
- Sony's PlayTV is another 'game changer' because PSP users can now watch, pause and record high-definition digital TV. It also offers an easy to use programme guide and the ability to record live TV while watching other channels and manage your recordings with the interactive video library. Play PS3 games and record TV shows at the same time, plus if you're around a wireless connection you can watch TV on the go.
With all this talk about TV content, check out Comcast's new Xfinity Remote. The iPad app lets you peruse the programming guide, operate your cable box, schedule DVR recordings, and even invite friends running to app to watch live shows with you (virtually, of course). Better still, you can actually search On Demand options using the onscreen keyboard, a feature that isn’t available to us subscribers using our traditional remotes.
Comcast CEO Brian Roberts shows off the Xfinity Remote prototype at the Cable Show 2010.
What do you think will be the next evolution in driving TV content or content in general?
Enter Swipely. Swipely is a service that aims to make your purchases more social. But rather than focus on the money, they focus on the transactions themselves. Although similar to Blippy, another 'social purchasing service' (is that what you call it?), founder Angus Davis believes the key idea behind Swipely is to “add value to every swipe”. What he means by this is that with every swipe of a credit card, Swipely wants to make that information more useful to both you and your friends. It’s not about how much you’re spending (Swipely doesn’t show that), but rather, where you’re spending your money and what you’re buying.
And rather than automatically posting each of these transactions, by default, you choose what you want to post. You can choose if you want to post just purchases made at restaurants, for example. When you do so, the hope is that it sparks up a conversation about the transaction. For certain items, Swipely can easily populate what you bought thanks to a large database of menus and store catalogs. For other things, you can simply leave a comment below a transaction, just as you see below items on services like Facebook. And yes, your contacts will be able to “like” anything you buy.
I can see this service working in close connection to Foursquare and other location based services, where you'll be able to publish your purchases through an app, if you choose for it not to be linked to your credit card.
What do you think? Would you be happy to use a service like this and publish to your social network what you're purchasing? Would the choice of what you publish be useful? Would you be sceptical about security and credit card fraud - especially after what happened with Blippy recently?
Read more: TechCrunch
It's been identified through inspecting the Javascript on the touch.facebook.com version of the site. It's been developed using HTML5 and has been optimized for phones with touchscreens like the iPhone and Android phones.
Visiting the touch-screen optimized version of Facebook causes the site to hang for an extended period of time, indicating that code being called isn’t working properly. Digging deeper with debug mode enabled reveals that the site is attempting to populate something called the “places_tab.” Since this feature (presumably tied to Facebook’s geolocation functionality) isn’t yet enabled, the error is thrown out. Mobile Marketing Watch
It's thought that once the Javascript loads, your location is recognised and you'll be taken to the Places tab and presented with a list of venues around you. From here you can click a button to check-in. Apparently, it will not only record your latitude and longitude, but also your altitude, heading, and speed. The benefit of this (if true) will mean that it may help curb cheating of "Check-ins" that has been a problem for other location services like Foursquare.
As posted on AllFacebook.com, celebrity Doppelganger’s were all the rage over the past week on Facebook. It was just as big as the Facebook Bra Colour campaign that happened back in early Jan. With a large number of Facebook users changing their profile photos to images of their celebrity look-a-likes, Facebook users appeared to start a new trend: weekly viral games. As such, users attempted to spark a new trend last week: Facebook Urban Dictionary week. While not everybody participated in the game, a large number of people flocked to the Urban Dictionary website to find out what their name meant.
What makes the Urban Dictionary viral campaign exceptionally interesting is that Urban Dictionary had nothing to do with it, yet they’re enjoying the love from the community and the spike in traffic. According to Urlesque.com who got in touch the founders of Urban Dictionary, the viral campaign came as a complete surprise to them.
“Many thanks to whoever started it! We've been working hard the past few days to make the site perform well, now that so many people are visiting. It will be interesting to see what happens next!”
Interesting to see how such a simple little idea can turn viral without even planning on it. Seeing that these ideas drive huge levels of traffic to websites/fan pages, I wonder at what extent does it have the strength to convert sales. Although I couldn't find the stats myself, it would be interesting to find out whether they had an increase in sales, sign-ups and fans.
The new network, named Giffgaff, has positioned itself as a ‘people-powered’ mobile network, using online recommendation activity and product innovation to reward customers with money off their mobile bills.
Similarly to Virgin Mobile, Woolworths, DoDo and TPG here in Australia, Giffgaff will work off the back of O2’s network but will not highlight the O2 brand.
Giffgaff, which is an olde worlde word that means ‘mutual giving’, will operate on a low cost base and offers fixed rate SIM only tarrifs and a range of online tools to allow members to suggest answers to each other’s questions in online user groups. To join, customers need to simply purchase a SIM card at an initial top-up fee of 10 pounds.
Members will then be rewarded for things like referring Giffgaff to a friend, creating user-generated marketing, or voting on business decisions. The more that members get involved, the more money they will get off top ups.
The basic idea behind this new network is to keep telecommunications as simple as possible while adding a social element into the mix to generate interest and to promote the new offering.
Here’s Giffgaff’s explanation as to why consumers should give them a go:
• One simple tariff for voice, text and data.
• We’re online only, which saves us money, which means we can offer you brilliant prices.
• Your calls become cheaper the more you get involved.
• There's no long-term contracts and you can use any existing ‘unlocked’ handset.
• The option to donate your rebate to a charity or cause you care about.
• Play a role in deciding what services we offer.
Giffgaff launches before Christmas 2009 with the pricing model and other unannounced features and benefits to be revealed. Customers can’t preregister at this time, but can leave their email address to receive updates.
Interesting idea and certainly one to watch.
Brand Republic.
Marketing Magazine.
Mobile Industry Review.
This is a classic example of how Indian Mobile Operator, Tata Teleservices are using innovative mobile technology to help people in rural areas.
Using a wireless automation system called Nano Ganesh, farmers are able to monitor and switch on irrigation pumps remotely.
Farmers would usually walk kilometres to water their crops, but due to India's erratic power supply there's often no electricity available to power the irrigation pumps. Now, farmers can simply dial a code from any phone to a wireless receiver attached to the pump's starter, which then tells the farmer if there's electricity available and if gives them a choice to turn the pump on or off.
The service is currently being trialled and costs $56 (US) for the system, plus mobile phone costs.
Website: www.nanoganesh.com
Photos
Posts
For drummers who have wanted to get in on the Roland state-of-the-art V-Drums, the TD-9S from the from the V-tour series is the perfect solution. Whether you need an electronic kit for the studio, touring, or just simply for practice, this drum set is a great choice. So real, so expressive, so powerful and versatile
I’ve always been a little sceptical about Electric / Electronic Drum Kits simply because they’re just not the same as a traditional acoustic Drum Kit. But I reckon companies such as Roland with their V-Drum products are almost on the money with producing the right feel and sound to make me seriously consider purchasing an
Why should you consider buying an Electric Drum Set over an Acoustic Drum Set? To help you in you purchase decision, I’ve outlined some of the benefits of Electric Drum Sets. Electric Drum Sets are almost silent when played. This means you can practice anywhere and anytime with privacy. No more dedicated time to play during the day
The other day Metal Sucks posted a cool article written by Blake Richardson, the drummer from ‘Between The Buried And Me‘. Ever wanted to find out what forms Blake Richardson’s drum kit and why he chooses particular equipment? Well this article takes us through Blake’s drum set-up, cymbals and all, piece by piece. It’s so cool
Looking for some decent headphones to accompany your Electric Drum Set? Well, you should check out these little puppies. The Sennhieiser’s HD280 Pro Headphones have the features and performance you need to produce professional-quality audio, regardless of the intended use.
Founded in June, 2006, XM is a professional electronic drum designer and manufacturer based in Taiwan, Asia. XM does OEM for major drum brands in the world. Its products include XM standard electronic drum set, XMR Professional electronic drum set, XM-CUSTOM, XM-WORLD, XMZ, XMT, and XML learning machine. XM products receive patents in several countries,
Check out this new invention from ThinkGeek. Its the Electric Drum Kit Shirt! Simply hit the drums on the shirt with your finger and they play through the built in speaker… simple but amazing. With 7 different drum sounds you’re ready for a personal drum solo on your chest. All 7 Drums are playable!!! Product
The HP900PSW from TAMA is incredibly smooth and durable due to innovative features like the "Cobra Coil" pedal spring that quickly returns the footboard to its original position for a quicker, more natural feel.
Hi all! I thought I’d write a post that simply lists all the brands of Electric Drum Sets that I could find. I figured if you were looking to find more information on Electric Drum Sets and were considering to buy one for yourself, it might help to know how many brand possibilities there are
In this video you'll find out some insight into how Metallica and drummer Lars Ulrich made it through the grueling recording process that was the Metallica Black album.