Greg Beazley

About me:

Profile

Customer Success Manager at Datarati Pty Limited
Marketing and Advertising | Sydney Area, Australia, AU

Summary

Since July 2010 I have been the Business Collateral & Online Marketing Manager at Vodafone Hutchison Australia; a role that I have thrived in, meeting and exceeding a variety of challenges. I have so far managed the relaunch of the Vodafone Business website (vodafone.com.au/business), a personal goal of mine, taking it from a mismatched and confusing site to a cohesive, informative site that offers a vastly improved user experience and one that is aligned with Vodafone’s brand.

Whilst completely refreshing the collateral suite, I implemented an initiative to produce and oversee the development of an iPad app for the Business Sales team. The app enables them to access all current sales collateral at their fingertips to present to customers, with the ability to email the brochure PDFs directly. This not only means that the Business Sales team are now always prepared with the necessary information and collateral but it provides greater customer experience and drastically improved print cost efficiencies.

During my 2 years at Mark and M&C Saatchi I oversaw a huge amount of work; project managing and producing a variety of integrated digital and direct advertising campaigns. My role focused on determining the strategic and creative direction through to production delivery and reporting for Optus and several other clients. In addition to this, I oversaw the creation of the website for Mark, the digital arm of M&C Saatchi, which entailed liaising with many of the agency staff from the Managing Director to less than obliging copywriters!

Prior to my role at M&C Saatchi I held the position of Event Coordinator at Thomson Street events management company. This was my first role after completing my double degree in Commerce and Marketing at the University of South Australia and marked the start of my career and life in Sydney.
Specialties: Marketing, Advertising, Online, Direct, Social Media, B2B, Print, Project Management, Telecommunications, Business, Innovation, Marketing Consulting

Experience

  • Apr 2012 - Present
    Customer Success Manager / Datarati Pty Limited
    Marketing Consultant assisting clients such as Google and Toyota with data-driven Marketing Automation and Revenue Performance Management services.
  • Jul 2010 - Present
    Business Collateral & Online Marketing Manager / Vodafone Hutchison Australia
    - Managed the creation of the entire suite of Business Collateral with agency partners. - Conceptualised and oversaw the development of an iPad app for the Business Sales team to enable all collateral to be synced with the intranet, downloaded and shared from the device. - Managed the overhaul and complete relaunch of the Vodafone Business website (vodafone.com.au/business).
  • Jun 2008 - Present
    Digital Account Manager / M&C Saatchi
    Managing the online advertising for Optus Online Sales Channel, My Account and Social Media.
  • Jun 2008 - Present
    Digital & Direct Account Executive / M&C Saatchi
  • Jun 2008 - Present
    Digital & Direct Account Executive / Mark.
  • Nov 2007 - Present
    Event Coordinator / Thomson Street
    - Arranged and coordinated large scale events and productions for clients such as Myer, ghd and Mercedes. - Managed event staff - Managed daily financials

Education

  • 2004 - 2007
    University of South Australia
    Bachelor in Management (Marketing)
  • 2004 - 2007
    University of South Australia
    Bachelor in Commerce

Additional Information

Websites:
Interests:
Online Marketing, Mobile Marketing, Technology Innovation, Social Media Marketing, Property Investing, Drumming, Surfing...

Photos

Recent tracks

  • Better Off Alone by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}
    91 minutes ago
  • Anyday Anyhow by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}
    99 minutes ago
  • Gone Tomorrow by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}
    102 minutes ago
  • Choke by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}
    107 minutes ago
  • All The Time by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}
    109 minutes ago
  • Boltcutter by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}
    112 minutes ago
  • Hideaway by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}
    2 hours ago
  • Drugs Don't Work by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}
    2 hours ago
  • Drugs Don't Work by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}
    2 hours ago
  • Make It Happen by {u'mbid': u'ee1ed7fa-26d6-4022-be87-74ca4adcb681', u'#text': u'Grinspoon'}
    2 hours ago

Top tracks

Posts

February 21, 06:58 AM
November 10, 11:03 PM
Dare me to cook a BBQ at work wearing this dress? 

The Dress

I'm scared, but it'll be worth it.

I'm doing this to support a charity I care for called One Girl.

One Girl's mission is to provide 600 education scholarships to girls in Sierra Leone by 2014.


My mission is to raise funds so you can have the laughing pleasure of seeing me in this dress!

If you want to see me wear this dress, donate now!


The BBQ is happening around 12pm on Friday 18th November at the Vodafone Head Office, 40 Mount Street, North Sydney.


I'll post the pics on my Facebook after the event.


Cheers,

Greg


PS: Thanks to Lisa Messenger of The Messenger Group for donating the dress. I'm not sure if I'll fit into it yet, but that makes it more of a challenge!

PPS: Here's the link again for donations: http://doitinadress.com/gregbeazley
August 26, 10:03 PM

Brings back memories of The Prince Albert Hotel.

Changin Emily by Special PatrolChangin Emily

Here's some other classics:




May 15, 08:17 AM
Recorded during The Honey Pies' first recording session at Hillside Studios when it used to be just myself on drums and Jon Marco on everything else. We jammed on some good stuff and this video is filmed by Jono whilst I bashed on the drums in the background.



That was back in 2007, but since then The Honey Pies have become a full band and are taking their strides in the moozic biznesss!

They've also just released their first studio album "Think Of England"

The Honey Pies:




May 09, 11:28 PM

Benny Bucket has had one dream his whole life: to play the guitar. Seeing life through a green bucket makes this dream hard to pursue. However, once Benny befriended Johnny Milk Crate he unlocked a whole new world of inspiration...

April 25, 08:00 PM
Best drummer EVER!!!



If you want to find out Jose Pasillas's drum set and cymbal set up, check this out and have a go at the cymbal builder yourself: http://www.drumsetcymbalsblog.com/drum-set-cymbals/sabian-cymbals-set-up-builder

I use SABIAN cymbals, just like Jose Pasillas II. My favourite type of cymbals at the moment are SABIAN AAX. You can get a sweet deal from zZounds on a SABIAN AAX Cymbal Pack (which I wish I got) for under $700. That's heaps cheaper than what I paid when I bought my set-up.




January 03, 06:10 PM

One of the best bands at Falls Festival 2010. They're gonna do big things this year. Keep your eye out!

Here's their myspace: http://www.myspace.com/bigscaryband

Don't forget to vote for them in the Triple J Hottest 100: http://www.abc.net.au/triplej/hottest100/10/vote/default.htm




December 14, 02:48 AM
Very creative and effective ad. 


Young racers don't listen to road safety advertising. So Ogilvy Auckland created this unique campaign to directly target them in Waitakere City.


Check it out. It's worth the watch.


August 02, 06:43 PM

I wish I was there :(



July 08, 09:33 PM

If this isn't SoHotRightNow! then I don't know what is.

Advertising at its best.

June 05, 08:37 PM

Ok, so this not the usual post, but it's certainly SoHotRightNow!

Gymnast Damien Walters pushes free-running to the limit, tumbling and flipping off buildings and cars with seeming ease.

Check it out!

May 18, 10:18 AM
Visa announced a new product today called, In2Pay. In2Pay (developed by DeviceFidelity) is basically a 'contactless payment system' for the iPhone which allows you to use the phone as a credit card.

The payment method uses a modifies microSD card with a near-field communications (NFC) chip inside. Because the iPhone doesn't yet feature a microSD slot, the card has to unfortunately sit in a case that powers the chip to make payments. In2Pay would simply work by holding your iPhone up to a compatible reader and making a transaction.

The basic idea is good but it makes me wonder about the security of ensuring someone has actually paid for the item or made the transaction. Imagine you could just walk into a shop pretend to scan something in action of purchasing it and proceed to walk out. Meanwhile the shopkeeper would be left questioning what just happened? I guess to solve this there would need to be some sort of magnetic strip or attached to raise an alarm if an item was stolen. Regardless, if Visa have backed the idea, I'm sure they have thought long and hard about the pros and cons and how to overcome instances like this.


The other side to this is that despite In2Pay aiming to free you from carrying a wallet and allowing you do everything with your phone is that:
  1. Is it more convenient than a wallet if in order to use the service it requires carrying a case for the microSD? The video below seems pretty convincing.
  2. Assuming that In2Pay would be connected directly to a Visa card, would there be an opportunity to connect it to your bank (direct debit) or your phone bill?
  • If bank, fine.
  • If phone bill, how will this affect mobile carrier's ability to pay for the goods in advance? Will this be an opportunity for the Telco to charge the consumer credit card fees to purchases?
  • When would the supplier of goods receive their funds?
Overall I think it's a fantastic idea and I'd certainly use it. It looks very simple to use too. Check out the video below.


And I agree with Wired with the thought that soon, almost all payments will be made using mobile phones, even the ones that involve paying your friend back that dollar he owes you.

But, one thing to always be mindful of - just don’t lose that phone!


May 16, 07:23 PM

Copywriter, Gavin Chimes from M&C Saatchi / Mark Sydney created this intriguing ad called "Water Pistol" for WaterAid as part of the Cannes Young Lions Ad Contest 2010.

Check it out and show your support by sharing or rating it!



Follow Gavin Chimes on Twitter.
Subscribe to his YouTube channel.

May 13, 10:17 AM

I've always been told by internet marketing gurus that "content is king" and it seems many companies out there are starting to broaden the accessibility of content on demand.

  • Telstra are creating IPTV partnerships with LG and Samsung so customers can stream BigPond movies for free. They've also launched the T-Box: a set-top box that links into the BigPond content network and most recently, the T-Hub, which also aims to drive content (like Social Networking, News, Weather, Music etc.) through a fixed line home phone touch-screen interface.
  • Verizon have also been pushing their FiOS TV, delivering TV and movie content through fast fiber-optic cable.
  • iiNet are soon to be on the content bandwagon when they launch FetchTV, which also delivers TV and movies through an internet connection.
  • Sony's PlayTV is another 'game changer' because PSP users can now watch, pause and record high-definition digital TV. It also offers an easy to use programme guide and the ability to record live TV while watching other channels and manage your recordings with the interactive video library. Play PS3 games and record TV shows at the same time, plus if you're around a wireless connection you can watch TV on the go.
The other key player in this is of course, Apple. The release of the iPad has spawned a new category within the mobile device industry and the content opportunities have and will continue to follow.

With all this talk about TV content, check out Comcast's new Xfinity Remote. The iPad app lets you peruse the programming guide, operate your cable box, schedule DVR recordings, and even invite friends running to app to watch live shows with you (virtually, of course). Better still, you can actually search On Demand options using the onscreen keyboard, a feature that isn’t available to us subscribers using our traditional remotes.


Comcast CEO Brian Roberts shows off the Xfinity Remote prototype at the Cable Show 2010.

What do you think will be the next evolution in driving TV content or content in general?
May 13, 09:27 AM
So when you buy stuff quite often you'd probably tell your friends about it: whether it's good, bad and what they think of the product or service. Well, how bout sharing your purchases through a social network to achieve the same reaction?

Enter Swipely. Swipely is a service that aims to make your purchases more social. But rather than focus on the money, they focus on the transactions themselves. Although similar to Blippy, another 'social purchasing service' (is that what you call it?), founder Angus Davis believes the key idea behind Swipely is to “add value to every swipe”. What he means by this is that with every swipe of a credit card, Swipely wants to make that information more useful to both you and your friends. It’s not about how much you’re spending (Swipely doesn’t show that), but rather, where you’re spending your money and what you’re buying.


I can see this service working in close connection to Foursquare and other location based services, where you'll be able to publish your purchases through an app, if you choose for it not to be linked to your credit card.

What do you think? Would you be happy to use a service like this and publish to your social network what you're purchasing? Would the choice of what you publish be useful? Would you be sceptical about security and credit card fraud - especially after what happened with Blippy recently?

Read more: TechCrunch
July 12, 08:50 AM
As TechCrunch and Mobile Marketing Watch report, it seems Facebook is planning to incorporate a geolocation "Check-in" functionality by including a "Places" tab to the Facebook menu.

It's been identified through inspecting the Javascript on the touch.facebook.com version of the site. It's been developed using HTML5 and has been optimized for phones with touchscreens like the iPhone and Android phones.

Visiting the touch-screen optimized version of Facebook causes the site to hang for an extended period of time, indicating that code being called isn’t working properly.  Digging deeper with debug mode enabled reveals that the site is attempting to populate something called the “places_tab.”  Since this feature (presumably tied to Facebook’s geolocation functionality) isn’t yet enabled, the error is thrown out. Mobile Marketing Watch

It's thought that once the Javascript loads, your location is recognised and you'll be taken to the Places tab and presented with a list of venues around you. From here you can click a button to check-in. Apparently, it will not only record your latitude and longitude, but also your altitude, heading, and speed. The benefit of this (if true) will mean that it may help curb cheating of "Check-ins" that has been a problem for other location services like Foursquare.

May 05, 08:52 PM
"WorldLenns" is a new iPhone app developed by the unique startup, QderoPateo. If you've never heard of QderoPateo before, they are interesting company specializing in their own brand of augmented reality known as “Articulated Naturality”.


Today the company announced its first mobile app known as “WorldLenns”, which is an augmented reality app for the iPhone 3GS that incorporates “SpaceTagging,” a concept pioneered by QderoPateo to allow users to “touch and tag the real world.”

It's been dubbed as the “first augmented reality fan social interaction tool", which allows users to take a picture, upload it, and even leave a virtual note for other users to see - it’s a social-based augmented reality experience that integrates digital information with the real world.

How does it work?
A user opens up the app, signs in and is presented with several “channels” to choose from.  These channels include things like “tag your moment”, “tag your deal” and “tag something tasty”. The user chooses what category they’d like to tag, and the app goes into camera-mode to allow the user to start tagging the physical world around them. The user can then tag real-world objects and locations which is then available for other users to stumble upon and contribute to.



Mobile Marketing Watch calls it "Foursquare on steroids". The mobile marketing opportunities are beyond Foursquare's reach. My thoughts are that the next level of an app like this will be an aggregator of all social platforms like Facebook, Twitter, Foursquare etc. so the user can select what information they would like to see and can interact in their own way. For example, you might eventually be able to hold up your camera phone and visualise people's Facebook status or their latest Tweet. Then you'll have options like, become their friend on Facebook, follow them on Twitter, and request their contact details. Sounds freaky, I know, and this will obviously unlock a whole bunch of privacy issues, but the technology is there and it's only a matter of time before it happens.

My other thought about taking this technology to the next level is for advertisers and gamers (see previous post), whereby companies will be able sponsor locations and/or monuments such as the Sydney Opera House. Imagine Coca-Cola wrapping the Sydney Opera House in advertising that's only visible to those using Augmented Reality? Imagine if XBox could transform what the Sydney Opera House looks like into a Castle as a destination to earn points for WarCraft? The possibilities are endless!

Remember the 3D shark in Back to the Future??

WorldLenns is now available on the iPhone and you can get it here or from iTunes.
February 08, 09:27 AM

As posted on AllFacebook.com, celebrity Doppelganger’s were all the rage over the past week on Facebook. It was just as big as the Facebook Bra Colour campaign that happened back in early Jan. With a large number of Facebook users changing their profile photos to images of their celebrity look-a-likes, Facebook users appeared to start a new trend: weekly viral games. As such, users attempted to spark a new trend last week: Facebook Urban Dictionary week. While not everybody participated in the game, a large number of people flocked to the Urban Dictionary website to find out what their name meant.


What makes the Urban Dictionary viral campaign exceptionally interesting is that Urban Dictionary had nothing to do with it, yet they’re enjoying the love from the community and the spike in traffic. According to Urlesque.com who got in touch the founders of Urban Dictionary, the viral campaign came as a complete surprise to them.
“Many thanks to whoever started it! We've been working hard the past few days to make the site perform well, now that so many people are visiting. It will be interesting to see what happens next!”

Interesting to see how such a simple little idea can turn viral without even planning on it. Seeing that these ideas drive huge levels of traffic to websites/fan pages, I wonder at what extent does it have the strength to convert sales. Although I couldn't find the stats myself, it would be interesting to find out whether they had an increase in sales, sign-ups and fans.

November 08, 12:50 AM
Pulp Wave Fiction


Good Wave Hunting


To see the original post about Google Wave click here.
September 23, 10:35 AM

The new network, named Giffgaff, has positioned itself as a ‘people-powered’ mobile network, using online recommendation activity and product innovation to reward customers with money off their mobile bills.

Similarly to Virgin Mobile, Woolworths, DoDo and TPG here in Australia, Giffgaff will work off the back of O2’s network but will not highlight the O2 brand.

Giffgaff, which is an olde worlde word that means ‘mutual giving’, will operate on a low cost base and offers fixed rate SIM only tarrifs and a range of online tools to allow members to suggest answers to each other’s questions in online user groups. To join, customers need to simply purchase a SIM card at an initial top-up fee of 10 pounds.



Members will then be rewarded for things like referring Giffgaff to a friend, creating user-generated marketing, or voting on business decisions. The more that members get involved, the more money they will get off top ups.

The basic idea behind this new network is to keep telecommunications as simple as possible while adding a social element into the mix to generate interest and to promote the new offering.

Here’s Giffgaff’s explanation as to why consumers should give them a go:
One simple tariff for voice, text and data.
• We’re online only, which saves us money, which means we can offer you brilliant prices.
• Your calls become cheaper the more you get involved.
• There's no long-term contracts and you can use any existing ‘unlocked’ handset.
• The option to donate your rebate to a charity or cause you care about.
• Play a role in deciding what services we offer.

Giffgaff launches before Christmas 2009 with the pricing model and other unannounced features and benefits to be revealed. Customers can’t preregister at this time, but can leave their email address to receive updates.

Interesting idea and certainly one to watch.

Brand Republic.
Marketing Magazine.  
Mobile Industry Review.
September 02, 07:12 AM

This is a classic example of how Indian Mobile Operator, Tata Teleservices are using innovative mobile technology to help people in rural areas.

Using a wireless automation system called Nano Ganesh, farmers are able to monitor and switch on irrigation pumps remotely.


Farmers would usually walk kilometres to water their crops, but due to India's erratic power supply there's often no electricity available to power the irrigation pumps. Now, farmers can simply dial a code from any phone to a wireless receiver attached to the pump's starter, which then tells the farmer if there's electricity available and if gives them a choice to turn the pump on or off.



The service is currently being trialled and costs $56 (US) for the system, plus mobile phone costs.

Website: www.nanoganesh.com

Uploads

Posts

November 09, 09:42 PM

For drummers who have wanted to get in on the Roland state-of-the-art V-Drums, the TD-9S from the from the V-tour series is the perfect solution. Whether you need an electronic kit for the studio, touring, or just simply for practice, this drum set is a great choice. So real, so expressive, so powerful and versatile

May 09, 07:35 AM

I’ve always been a little sceptical about Electric / Electronic Drum Kits simply because they’re just not the same as a traditional acoustic Drum Kit. But I reckon companies such as Roland with their V-Drum products are almost on the money with producing the right feel and sound to make me seriously consider purchasing an

April 29, 11:19 PM

Why should you consider buying an Electric Drum Set over an Acoustic Drum Set? To help you in you purchase decision, I’ve outlined some of the benefits of Electric Drum Sets. Electric Drum Sets are almost silent when played. This means you can practice anywhere and anytime with privacy. No more dedicated time to play during the day

April 28, 10:16 AM

The other day Metal Sucks posted a cool article written by Blake Richardson, the drummer from ‘Between The Buried And Me‘. Ever wanted to find out what forms Blake Richardson’s drum kit and why he chooses particular equipment? Well this article takes us through Blake’s drum set-up, cymbals and all, piece by piece. It’s so cool

April 23, 08:09 AM

Looking for some decent headphones to accompany your Electric Drum Set? Well, you should check out these little puppies. The Sennhieiser’s HD280 Pro Headphones have the features and performance you need to produce professional-quality audio, regardless of the intended use.

January 05, 09:50 PM

Founded in June, 2006, XM is a professional electronic drum designer and manufacturer based in Taiwan, Asia. XM does OEM for major drum brands in the world. Its products include XM standard electronic drum set, XMR Professional electronic drum set, XM-CUSTOM, XM-WORLD, XMZ, XMT, and XML learning machine. XM products receive patents in several countries,

January 04, 12:02 AM

Check out this new invention from ThinkGeek. Its the Electric Drum Kit Shirt! Simply hit the drums on the shirt with your finger and they play through the built in speaker… simple but amazing. With 7 different drum sounds you’re ready for a personal drum solo on your chest. All 7 Drums are playable!!! Product

December 25, 11:52 PM

The HP900PSW from TAMA is incredibly smooth and durable due to innovative features like the "Cobra Coil" pedal spring that quickly returns the footboard to its original position for a quicker, more natural feel.

December 04, 12:22 AM

Hi all! I thought I’d write a post that simply lists all the brands of Electric Drum Sets that I could find. I figured if you were looking to find more information on Electric Drum Sets and were considering to buy one for yourself, it might help to know how many brand possibilities there are

July 10, 12:22 AM

In this video you'll find out some insight into how Metallica and drummer Lars Ulrich made it through the grueling recording process that was the Metallica Black album.

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