I am a passionate online marketer, digital strategist, marketing automation consultant, published author and philanthropist, who loves surfing, drumming, music, public speaking and running my charity initiative ‘Surfers In A Dress’ in my spare time. Read more…

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Experience


With over 9 years’ experience in the marketing industry, I currently lead the implementation of marketing automation across EMEA and APAC for Couchbase, based in London. As Senior Marketing Automation Manager (EMEA & APAC) and a Marketo Certified Consultant, my primary focus is developing and managing lead generation, lead management, and lead nurturing programs that align to customer lifecycle and sales strategies.

Since joining Couchbase in April 2017, my role has been to review current automation processes and implement solutions by:

  • Improving campaign efficiencies:
    • Developing mobile responsive and on-brand email and landing page templates that don’t require ongoing agency development
    • Implementing an integration between Eventbrite and Marketo, and GoToWebinar and Marketo, to automate and streamline campaign processes
  • Improving Marketo database and system performance
  • Assessing the impact of the upcoming GDPR
  • Designing, building, and documenting a Subscription / Preference Centre to reduce Opt Outs
  • Increasing Opt Ins through standardising lead generation forms
  • Designing personalised Account Based Marketing (ABM) nurture tracks based on Persona and Region

From 2015-2017 I lead the implementation of marketing automation across Australia for News Corp Australia. As Head of Marketing Automation, my primary focus was to develop and manage lead generation, lead management, customer lifecycle and sales strategies for the Advertising Sales division (Direct Sales and Field Sales).

My achievements at News Corp Australia include:

  • Implementing over 900 automated lifecycle campaigns for Direct Sales and turning Marketo into the backbone of revenue generation for Direct Sales
  • Implementing Marketo two-way SMS
    • For event check-ins; making the check-in process seamless and less resource intensive, and
    • Into the customer lifecycle for Direct Sales, proving SMS is 7x more effective at driving conversions than email, and
  • Won the PANPA National Trade Campaign of the Year for 2015, and
  • 2016 Marketo Revvie Awards Finalist for Marketing Team of the Year, Enterprise

Digital Strategy

Defining any organisation's vision, goals, opportunities and related activities in order to maximise the business benefits of digital initiatives to the organisation.

Marketing Automation

Expert knowledge of Marketo (Marketo Certified Consultant) and an experienced user of Salesforce Marketing Cloud (Exact Target), Pardot, Autopilot, MailChimp, ConstantContact and Mautic.

CRM

Tying CRM with Marketing Automation through integrations with Salesforce and Microsoft Dynamic Sales, whilst focusing on customer profiling and segmentation, and improving marketing operations through Sales & Marketing alignment.

Event Management

Developing and coordinating large-scale events for brands such as: Mercedes Benz, Myer, News Corp Australia, News Xtend, Surfers In A Dress.

Email, SMS & Social Media Marketing

Experience in developing campaign strategies that integrate Email, SMS, Social, Digital and Print Media.

Project Management

Managing product launches, brand initiatives, system integrations, new business processes and website development projects.

Some of the brands I've worked with during my career...

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