I am a passionate online marketer, digital strategist, marketing automation consultant, published author and philanthropist, who loves surfing, drumming, music, public speaking and running my charity initiative ‘Surfers In A Dress’ in my spare time. Read more…
Over 9 years’ marketing experience, I currently lead the implementation of marketing automation across the country for News Corp Australia. As National Campaign Manager and a Marketo Certified Expert, my primary focus is on developing and managing customer lifecycle campaign strategies for the Advertising Sales division (Direct Sales and Field Sales).
Defining any organisation's vision, goals, opportunities and related activities in order to maximise the business benefits of digital initiatives to the organisation.
Expert knowledge of Marketo (Marketo Certified Consultant) and an experienced user of Salesforce Marketing Cloud (Exact Target), Pardot, Autopilot, MailChimp, ConstantContact and Mautic.
Tying CRM with Marketing Automation through integrations with Salesforce and Microsoft Dynamic Sales, whilst focusing on customer profiling and segmentation, and improving marketing operations through Sales & Marketing alignment.
Developing and coordinating large-scale events for brands such as: Mercedes Benz, Myer, News Corp Australia, News Xtend, Surfers In A Dress.
Email, SMS & Social Media Marketing
Experience in developing campaign strategies that integrate Email, SMS, Social, Digital and Print Media.
Managing product launches, brand initiatives, system integrations, new business processes and website development projects.
Some of the brands I've worked with during my career...